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Texas AG Ken Pax­ton Launches Kellogg’s Inves­ti­ga­tion into Kellogg’s For False­ly Claim­ing to Remove Unhealthy Arti­fi­cial Dyes From Cereals

Any company misrepresenting products may soon be targeted by the state.

Texas AG Ken Pax­ton Launches Kellogg’s Inves­ti­ga­tion into Kellogg’s For False­ly Claim­ing to Remove Unhealthy Arti­fi­cial Dyes From Cereals Image Credit: UCG / Contributor / Getty
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Republican Texas Attorney General Ken Paxton announced over the weekend an investigation into the cereal giant Kellogg’s for potentially violating the state’s consumer protection laws by allegedly lying about removing artificial dyes from products.

“BREAKING: I’m investigating Kellogg’s for potentially breaking the law,” Paxton wrote on 𝕏 Saturday. “There will be accountability for any company, including Kellogg’s, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy.”

A press release by the AG’s office stated, “The company advertises and sells cereals such as Froot Loops, Apple Jacks, Frosted Flakes, and Rice Krispies. In its marketing, Kellogg’s has advertised its products as “healthy.” Yet, some of its cereals are filled with petroleum-based artificial food colorings that have been linked to hyperactivity, obesity, autoimmune disease, endocrine-related health problems, and cancer in those who consume them.”

“Kellogg’s cereals specifically contain different types of blue, red, yellow, green, and orange artificial food colorings. Kellogg’s had announced it would remove these artificial food dyes and the preservative BHT from its products, but it has not done so in the United States—despite removing these unhealthy ingredients in Canada and Europe,” the statement added.

Paxton explained, “A critical part of fighting for our children’s future is putting an end to companies’ deceptive practices that are aimed at misleading parents and families about the health of food products. Artificial food colorings have been shown to have disastrous impacts on health, and in no world should foods that include these dyes be advertised as ‘healthy.’ There will be accountability for any company, including Kellogg’s, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy.” 

NewsNation covered the news in a recent report:

Last month, Trump HHS Secretary Robert F. Kennedy Jr. said he wants to get the dyes out of American foods altogether.

“For far too long, ingredient manufacturers and sponsors have exploited a loophole allowing new ingredients and chemicals, often with unknown safety data, to be introduced into the US food supply without notification to the FDA or the public,” RFK said.

The announcement by Paxton signals a move in the right direction as U.S. consumers have been calling for the harmful dyes to be banned for over a decade.


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